Resumé
Familiar Software
Dragon 360
April ‘22 - Current
Consulting team member of the internal creative and marketing team where I create Social Media Strategy, Creative, and Execution for a variety of clientele in fashion and art. Work included photoshoot production for monthly content calendars, copywriting and social media platform strategies that recommend the best ways of working and how larger campaigns can use social media in new and creative ways.
Havas Media Group
June ‘22 - December ‘22
Responsible for driving engagement and awareness through various channels, including owned social media platforms, email marketing and other mediums. My tasks include developing strategies to prioritize agency news, awards and employee recognition to ensure maximum visibility on all channels and engaging with cross-functional teams to ensure content is reaching its desired audience.
Reliaquest
April ‘22 - December ‘22
Leverage agency news, executive activity and awards to create captivating content for B2B social media. Craft enticing copy to promote owned podcasts, case studies and white papers. Distributed the finished pieces across owned channels – inspiring followers to follow recent blog posts, company updates and podcast gems.
Annex88
February ‘22 - April ‘22
Create Social Media and Creative Strategy recommendations for brands such as Keurig, Green Mountain Coffee Roasters and Land O’ Lakes. Work included building campaigns to launch brand and influencer partnerships, create social media playbooks and culture research using Sprinklr to provide insights that can spark virality and create brand moments. Worked cross-functionally with partner agencies in the Havas Media Umbrella to optimize potential PR and earned media.
Liberty Mutual
June ‘21 - December ‘21
Source and organize social media content for Liberty Mutual’s Employee Resource Groups, a collection of organizations that highlight certain employee communities and industry news. Manage timelines and ensure project confirmation to supply the best content for Liberty Mutual employees.
Oliver Agency
April ‘21 - July ’21
Member of Oliver Agencies UStudio team where I work as a social media strategy for Unilever brands like Degree, Pukka and Ben and Jerry’s. I built strategies for campaigns like Degree’s NCAA sponsorship “Breaking Limits”. I worked cross-functionally with brand teams to coordinate and launch social campaigns with influencers and brand partnerships.
PepsiCo
June ‘19 - April ‘21
Team member of the internal creative and social agency for PepsiCo where I worked on Social Media Strategy, Creative, and Execution for brands such as Pure Leaf, Mountain Dew, and Game Fuel. Work included campaigns that include launching Mountain Dew Zero and Pure Leaf’s No is Beautiful. I also captured on-the-ground content creation for experiences like the 2019 NBA All-Star Weekend, NASCAR and DEWtour. In this role, I worked cross-functionally with brand teams and coordinated on-the-ground coverage for activations including DewTour, NASCAR and BravoCon.
D’Addario & Co.
October ‘18 - March ‘19
While with D’Addario & Co. I led both organic and paid social media strategy for percussion brands Promark Drumsticks and Evans Drumheads. Working with the marketing team, I was tasked with outlining influencer campaigns and their execution of new product releases. Presented weekly social reports that reflect both paid and organic across all platforms.
AMC Networks
November ‘17 - October ‘18
Part of the digital marketing team for AMC Networks, I worked on Social Media Creative and Execution for AMC’s original shows like Ridley Scott’s The Terror, Better Call Saul and Breaking Bad. Responsibilities included social media engagement and created social media calendars that best accompany each show’s storylines and major plot moments.