Résumé

SOCIAL MEDIA MARKETING EXPERIENCE

Social Media Manager / Creative Strategy, AMC Networks, New York, Ny   [Freelance November ‘17 - Current]

  • Oversee the creative and tactical efforts to promote original programming on social media

  • Integrate individual strategy on different social media platforms

  • Work closely with creative design team to curate assets and content series

Social Media Director, Worldwide International Design, New York, NY   [Freelance August ‘17 - November ‘17]

  • Produce and edit all media assets (photo, graphics and video) with Adobe CC

  • Develop and write all social media copy consistent with brand voice

Social Media Community Manager, Sopexa Communications, New York, NY   [Freelance May’17 - August ‘17]

  • Curate assets and write copy for multiple client’s social marketing calendars

  • Concept and rebrand social media content for clients in efforts of reaching millennial audience

  • Manage Facebook and Twitter ad sets for A/B testing

Studio Manager/Audio Engineer, Rivz Muzik Entertainment, Brooklyn, NY   [May ‘17 - November ‘18]

  • Spearhead digital/social media marketing efforts to gain exposure and win clients

  • Negotiate media buys and obtain rights to audio samples and instrumental music

Social Media Producer, MastihaShopNY, New York, NY   [November ‘16 - April’17]

  • Responsible for creative and community management of social media accounts belonging to the business

  • Undertook photography projects from concept through posting

Social Media Manager, Gristmill, Brooklyn, NY   [June ‘16 - May ‘17]

  • Build audience (200± - 1300± followers) through organic growth

  • Organize and execute seasonal marketing calendar coordinating with menu updates and special events

EDUCATION

State University of New York, Plattsburgh, Plattsburgh, New York   [August ‘09 - December ‘13]

  • Study Abroad: Universidad de Deusto, Bilbao, Spain   [January ‘12 - May ‘12]

  • B.A. in Music, December ‘13

Music Technology Lab Associate, SUNY Plattsburgh, Plattsburgh, NY   [February ‘12 - May ‘13]

  • Trained new faculty in all software used in Lab (Logic, Pro Tools, Finale, Audacity)

  • Maintained lab inventory and coordinated recording sessions

Independent Study of Music Marketing, SUNY Plattsburgh, Plattsburgh, NY   [February ‘12 - May ‘12]

  • Researched marketing strategies as it applies to an independent band

  • Produced press kit, social media sites and other traditional marketing material

EXAMPLES OF SOFTWARE PROFICIENCY

Microsoft Office

  • Create marketing calendars in Excel and KPI reports in PowerPoint and Word for Sopexa USA

Hootsuite & Sprout Social, Social Media Manager

  • Develop evergreen content to populate social media calendar for Gristmill

Adobe: Illustrator and InDesign

  • Design vector based art for social media content, email templates and restaurant menus